Noah's Arc Word

Well, the Doctor is back in, and I was just paying enough attention to notice the first appearances of this season's "arc word", a phrase of recent coinage which basically describes whatever the hell it is that RTD is up to (see that most authoritative of sources, Pikiwedia for an early usage). Well, I'd be all impressed, except that Newsround, of all places, picked up on it back in January. Oh well. The reality will inevitably turn out to be less interesting than one might imagine.